Short answer
There is no single label that makes every AI ad compliant. Check the creative, its licences, the destination platform and the applicable law separately. A portfolio disclaimer does not grant rights to a product photograph or turn a fictional customer experience into a genuine testimonial.
This is general information, not legal advice or a guarantee of platform approval. Sources were reviewed on 1 October 2026. Rules and account interfaces can change; check the official guidance again before launching.
1. Make the nature of the presenter clear
An AI presenter can deliver a scripted product message. Do not present an invented first-person experience as something a real customer actually experienced. The US FTC does not prohibit all AI avatars, but fake underlying testimonials and misleading depictions can still breach its rules. A label does not fix a false claim. Read the FTC guidance on testimonials and AI avatars.
For UK advertising, factual claims within testimonials need evidence. Claims about health, supplements or product performance deserve particular care. A simulated demonstration is not evidence of the result it depicts. Read the ASA guidance on claims in testimonials.
2. Check each platform separately
Meta ads
Meta describes AI information labels for ads created or significantly edited with its generative tools, and an expansion to content made with third-party AI tools. The label treatment depends on the content and context. Do not assume an automatic label covers every advertiser obligation or local legal requirement. Review the current rules and publishing controls for your campaign. Meta: transparency for generative AI in ads.
TikTok ads
TikTok’s misleading-content policy covers realistic AI-generated or significantly AI-modified advertising content and its disclosure. Check the current labelling requirements for the actual creative, including synthetic people or voices. Disclosure does not make deceptive product claims acceptable. TikTok Ads: misleading and false content.
YouTube uploads
YouTube requires disclosure of meaningfully altered or synthetic content that appears realistic, subject to its stated examples and exceptions. Use the relevant altered-content setting when uploading. This upload rule is separate from the policies and controls that apply when running paid advertising. YouTube: disclosing altered or synthetic content.
3. Consider the target market
The European Commission states that Article 50 transparency obligations apply from 2 August 2026. Duties differ between AI-system providers and deployers. Where the deepfake disclosure duty applies, disclosure must be clear and distinguishable by the first exposure; machine-readable marking alone is not the same as informing the viewer. Assess the content, your role and the EU scope before choosing a label. European Commission: Article 50 transparency guidance.
4. Confirm permissions before production
A photo being publicly available in a shop listing does not mean it is free to reuse. Permission or an applicable legal exception is usually needed. Check that your authorisation covers the intended AI processing and commercial use, and that the person granting it controls the relevant rights. UK Intellectual Property Office: online images and copyright.
Check avatars, voices, music and footage individually too. Exporting a file does not itself establish ownership, exclusivity or permission to transfer source assets to a client. Keep the relevant licences and written confirmations with the project.
5. Review the final publication
- Confirm the intended advertiser, platform, territory and period of use.
- Check product claims against evidence and remove fictional customer experiences presented as real.
- Agree any visible AI disclosure and who will apply the platform’s publishing settings.
- Check the exported file and its caption together, including when it is viewed without the portfolio page.
- Retain the approved script, licence records and publication checks.
How this applies to Bitlings
Our portfolio is labelled as AI concept work, not commissioned client campaigns. The label explains the presentation; it does not replace permissions for underlying materials. For a new order, the intended advertising use, asset restrictions and any source-file delivery must be confirmed in writing before you commit. Campaign management is outside our production packages, and legal compliance, sales and ad approval are not guaranteed by an AI label.
Correction, 1 October 2026: This guide replaces earlier overbroad statements about platform labels and disclosure being fully handled. It also corrects the old Starter price. The current Starter package is £450 per month for five videos, averaging £90 per video.
Plan your next creative batch
Start with a £150 one-off pilot or five video ads for £450 per month. We confirm production scope and permitted usage before an order.
See pricing and scope