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Notes on the work

Things we had to figure out and could not find written down properly anywhere. Mostly about AI creative, platform rules and what the numbers actually say.

01

AI video ad disclosure: what to check before publishing

What to check before publishing AI presenter ads: platform disclosure settings, truthful product claims, licences and the applicable market. A practical checklist linked to official sources.

What gets written here

Running a UGC studio in 2026 means answering the same questions over and over, usually because the honest answer is not written down anywhere. Platform policy changes faster than the guides covering it. Pricing gets quoted without the add-ons that double it. Nobody publishes the categories where AI creative quietly underperforms.

So this is where the working notes go. Every post cites its sources, and where we are uncertain we say so rather than rounding up to confident. If something here turns out to be wrong, it gets corrected rather than quietly deleted.

Coming up: what UGC actually costs once usage rights are included, how many videos a month you need before testing means anything, and which product categories AI presenters handle badly.

Need the videos, not the reading

Five video ads for £450 per month, or a £150 one-off pilot. First cuts within 14 calendar days after the complete brief, assets and script approval; final delivery follows revision feedback.

See pricing